Barilla® creates the ultimate Italian vibe with the “Summer of Pesto Collection”
Experience tastes and smells Italy Right at home with Barilla’s pesto-inspired summer goodies collection
Northbrook, Illinois., June 5, 2023 /PRNewswire/ — Barilla, the world’s leading pasta company, launches a new limited-edition Summer of Pesto collection to give pesto lovers everything they need to make summer like the Italians. Inspired by delicious, creamy Genovese pesto and Barilla’s rustic basil pesto, the brand is launching the special edition collection just in time to celebrate the first day of summer.
The limited edition offerings include a custom print inspired by the signature colors of Barilla Pesto and the distinctive shape of basil leaves, which not only pays tribute to traditional Italian style but represents the easy Italian summer vibes we can all experience by bringing them into our own backyard.
Within the collection, lucky foodies will find jars of Barilla’s Creamy Genovese Pesto and Rustic Basil Pesto, a box of the brand’s classic elbow pasta (perfect for pairing with pesto), and 4 contemporary limited-edition varieties including:
- Basil Leaf Inspired Inflatable Snack Tray for Enjoying the Taste of Summer Poolside – Nothing conjures a Mediterranean lifestyle like relaxing by the pool with your favorite appetizers and appetizers!
- A stylish bucket hat that can be worn in the sun
- A beach towel for relaxing poolside
- Tote bag to carry essential summer essentials
- Recipe cards for pesto-inspired dishes, including this creamy summer pasta salad, specially created by Barilla America’s corporate chef Lorenzo Boni.
“Barilla knows firsthand how cheerful and relaxing summer can be Italy He is. With time for an aperitif and a delicious meal shared with good friends, Italy “The spirit is especially vibrant in the summer,” he said. Jennifer Bing, Director of Marketing at Barilla Americas. “As Americans kick off summer, we hope they’ll embrace the same joyful experience that Italians know so well — that’s why we’re introducing the Summer of Pesto Collection, a curated collection of essentials you can taste, touch and wear all inspired by our delicious food. Pesto.”
Known for its famous pasta and Italian know-how, Barilla’s pesto varieties are made with the same meticulous and uncompromising approach to ingredients and recipes. Both creamy Genovese pesto and rustic basil pesto are made Italy With aromatic Italian basil and freshly grated Italian cheese, providing an herbaceous aroma and bright taste with every bite – the perfect summer sauce. Creamy Genovese Pesto offers a smooth, creamy twist on classic pesto that’s perfect for a range of pasta dishes, while Barilla’s Rustic Basil Pesto brings traditional pesto flavors to a variety of recipes like flatbreads, pizza, sandwiches and more. Both offer deep, robust flavors that are versatile and perfect for summer recipes.
Your chance to summer like an Italian
Foodies looking to experience Italian summer in their own backyard with this unique collection should visit BarillaSummerofPesto.com between June 5 in It’s 10 a.m. ET during June 15 in 11:59 PM ET To enter for their chance to win. The set cannot be purchased separately and is available via giveaway only. For more information about Barilla products and popular pasta recipes, follow Barilla on Facebook (@BarillaUS) and Instagram (@BarillaUS) or visit www.barilla.com/en-us.
About Barilla Group
Barilla is a family company, not listed on the stock exchange, headed by the brothers Guido, Luca and Paolo Barilla. It was founded by great-grandfather Pietro Barella, who opened a bakery in Parma in 1877. Today, Barilla is famous for Italy And around the world to distinguish its food products. With its brands – Barilla, Mulino Bianco, Pan di Stelle, Gran Cereale, Harris, Pavesi, Wasa, Filiz, Yemina and Vesta, Misko, Voiello, Academia Barilla, First, Catelli, Lancia, Splendor, Back To Nature and Pasta Evangelists – It calls for delicious, hearty taste and nutrition inspired by the Mediterranean diet and Italian lifestyle.
When Pietro opened his shop 145 years ago, the main goal was to make good food. This principle has now become Barilla’s way of doing business, with 8,700 people working for the company and its supply chain that share its values and passion for quality.
The Group’s commitment is to give people the happiness that good, well-made food, produced with selected ingredients from responsible supply chains, can bring to them, to contribute to a better present and future.
Since 1987, the Historical Archive has been collecting and preserving the company’s 145-year history, and is now a resource open to all via the Gateway Museum www.archiviostoricobarilla.com. For more information, visit: www.barillagroup.com; Twitter: @barillagroup; LinkedIn: Barilla Group; Instagram: @barillapeople.
Source: Barilla America
(Tags for translation)Barilla America