Barilla reinvents the Italian classic
So some food lovers may be surprised that pasta brand Barilla has created one of Italy’s most famous dishes: carbonara.
In conjunction with National Carbonara Day on April 6, Barilla has launched an initiative called Open Carbonara, which offers a cross-cultural take on the Italian classic. Created by Publicis Italy, the campaign promotes dietary inclusivity, with the brand’s research revealing that 58% of people say they face some form of restriction when it comes to eating.
Traditional carbonara is a dish of Roman origin, prepared using spaghetti, guaniale (bacon made from pork cheek), pecorino Romano, eggs and pepper.