Barilla reinvents the Italian classic

Barilla reinvents the Italian classic

With its famous food culture, Italy is known for protecting its culinary traditions even as many of its recipes cross borders.

So some food lovers may be surprised that pasta brand Barilla has created one of Italy’s most famous dishes: carbonara.

In conjunction with National Carbonara Day on April 6, Barilla has launched an initiative called Open Carbonara, which offers a cross-cultural take on the Italian classic. Created by Publicis Italy, the campaign promotes dietary inclusivity, with the brand’s research revealing that 58% of people say they face some form of restriction when it comes to eating.

Traditional carbonara is a dish of Roman origin, prepared using spaghetti, guaniale (bacon made from pork cheek), pecorino Romano, eggs and pepper.

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