Everything you need to know about Stubb’s barbecue sauce

Everything you need to know about Stubb’s barbecue sauce

Buoyed in part by Letterman’s appearance, Stop’s sauces became available in regional stores in 1992 (via Austin American-Statesman). However, it may take more than just TV fame for the sauce to become a lasting hit. At the time, Staub was still making each batch himself by hand in a 60-gallon pot and stirring it with a paddle, limiting what could be produced.

But Texas Monthly says that around this time Stubb’s Legendary Kitchen made some changes in the business. Later that year, Staub moved production to a larger factory in Dallas, and also began purchasing components in bulk to cut costs. McCormick adds that Stubbs worked with people who could produce his recipes in small quantities on a large scale. Meanwhile, Eddie Patterson and Scott Jensen became full-time sales representatives. After initial failed attempts to sell directly to grocery chains, they responded to a recommendation to work with distributors to boost sales.

The moves pay off quickly. In 1992, total sales jumped to $100,000, an increase of 1,150%. By 1994, sales had reached $700,000, and the company introduced chicken and pork marinades to join the original, hot barbecue sauce flavors. All the while, toy maker CB was heading to the trade show circuit to spread the word about Stubb’s.

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