F1® Arcade Birmingham crosses the finish line this week

F1® Arcade Birmingham crosses the finish line this week

F1® Arcade, the world’s first official Formula 1® racing experience with social connectivity at its core, opens its doors this week at Birmingham’s Chamberlain Arena.

The first-of-its-kind experiential hospitality concept will welcome guests starting November 21 to experience upscale social gaming, cocktails and food.

Uniquely designed by a leading simulator design company in collaboration with F1®, the 53 full-motion racing simulators feature motion, audio and visual effects to fully immerse guests in their racing.

Guests can experience great food quality, with a globally inspired menu featuring signature dishes such as Wagyu Beef Burgers, Spanish Seabass Ceviche and Wild Miso Mushroom Tacos. Among a wide range of elegant drinks and a sophisticated cocktail list inspired by F1®.

The Octane Bar’s ultra-modern backlit feature radiates a warm light through the space and features a stunning full-size Formula 1 car suspended from the ceiling, decorated with bespoke, hand-painted F1® Arcade graphics. It’s a one-of-a-kind attraction.

The venue also includes a range of cutting-edge technology features that enhance the experience including the innovative ‘Arcade Hub’ where guests can earn ‘Arcadians’ which can be redeemed for exciting products and experiences, ranging from F1® GP Paddock Club tickets, to limited edition merchandise tickets, to… Food and drink menus.

On Grand Prix™ race weekends, F1® Arcade will host Watch Party experiences, enhancing the excitement and camaraderie of the Formula 1® atmosphere. Weekend DJs will create an unforgettable atmosphere throughout the venue allowing guests to escape the ordinary and dive into a world of high octane, speed and pure entertainment.

The launch of the brand in Birmingham will also see F1® Arcade create a number of local neighborhood projects with the aim of delivering long-term value to local charities, community groups and businesses.

Adam Breeden, CEO and founder of F1® Arcade, says: “Birmingham was the obvious choice to open our second location in partnership with Formula 1®, and we are thrilled to be bringing one of the world’s most sought-after hospitality experiences to the city. Birmingham’s legendary motoring heritage, and of course the fact that it once hosted an exciting Grand Prix race, makes this “The city is the perfect home for F1® Arcade. We can’t wait to become part of the city’s vibrant entertainment scene.”

Please visit www.f1arcade.com/uk/birmingham or contact BirminghamEvents@f1arcade.com / 0121 227 4010 to book your experience.

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