A new snack duo that combines Pringles and caviar has taken TikTok by storm and is now available to consumers across the country.
Pringles on Tuesday announced a brand new collaboration with The Caviar Co. The two companies have teamed up to sell the “Crisps and Caviar Collection,” which combines different Pringles and caviar flavors together.
“Pringles and caviar are two high-quality snacks the world didn’t know we needed, but the combination is simply delightful,” Petra Higbee, CEO and founder of The Caviar Co., said in a statement.
“We’ve combined high-quality, sustainably sourced caviar and roe with Pringles flavors that complement each other in taste, aroma and texture – the result is a must-try combination that takes the guesswork out of pairing and serving caviar, and is sure to be a hit.” Elevate any occasion, and make your dreams come true with caviar.”
The collection contains three variants: “Pringles x The Caviar Co. Smoky Shores”, “Pringles x The Caviar Co. Salt of The Sea” and “Pringles x The Caviar Co. ‘Crisps and Caviar’ Flight” – Collection Prices From $49 to $140.
The cheapest option of the three is the “Pringles x The Caviar Co. Smoky Shores,” which combines Pringles Sour Cream & Onion chips with the Caviar Co.’s delicious smoked trout roe, a news release said. And fresh cream.
“Pringles x The Caviar Co. Salt of The Sea,” which retails for $110, combines the original Pringles slice with The Caviar Co.’s classic white sturgeon caviar. And rich fresh cream.
“The Pringles x The Caviar Co. Crisps and Caviar Flight,” which retails for $140, offers three different types of Pringles and two different caviar flavors.
“From TikTok reviews to reality TV housewives, the nation is craving Pringles and caviar — and in true Pringles fashion, we’re satisfying the caviar-curious,” Mauricio Jenkins, U.S. marketing officer for Pringles, said in a statement.
“Not only does our partnership with The Caviar Co. embrace snacking behavior in a friendly way, it expertly coordinates our beloved crunchy flavors with this mouth-watering seafood experience for a Pringles tasting experience unlike anything you’ve ever seen before.”
The “quiet luxury snack” grew out of a trend on TikTok. Videos of creators trying the unexpected pairing have been viewed millions of times.
Consumers interested in trying the snack can purchase one of the three packages online for a limited time while supplies last.