Rikant Pittie invests INR 50 lakh in Sohamm Snacks on JioCinema’s Indian Angels

Rikant Pittie invests INR 50 lakh in Sohamm Snacks on JioCinema’s Indian Angels


Rekant Bitti, Co-Founder of EaseMyTrip.com, has once again demonstrated his commitment to fostering innovation and supporting promising startups with a major investment in the latest episode of ‘Indian Angels’ airing on Jio Cinema.

Episode 5, which premiered on 20 November 2023, featured Pittie’s strategic investment of 50k in stocks including 25k in debt in Sohamm Snacks, marking an important milestone in the show’s groundbreaking journey.

Prior to the fifth episode, Rekant Beatty led the show’s investment discourse as one of the top investors ranked by amount invested in various companies. The travel industry veteran has currently invested in brands like Atpata by Taste, Happy Curves, ReGrip, Shakti Wearables and Vastu Ghee.

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Rekant Betty, Co-Founder, EaseMyTrip He said: “I am truly passionate about supporting projects that break away from the ordinary, and Sohamm Snacks embodies this spirit. Their commitment to providing high-quality food products that strike the perfect balance between nutritional excellence and delicious taste is in line with my vision of a world where everyone has access to first-class culinary experiences at affordable prices.” Accessible to everyone.

“The Sohamm team’s innovative approach, coupled with their dedication to crafting exceptional snacks, is what sets them apart. I am thrilled to be part of their journey and look forward to contributing to their success and helping them achieve their business goals in the ever-evolving landscape of the food industry.” my house He added.

Sohamm Snacks is based on a fundamental commitment to providing high-quality nutritional products that perfectly blend nutritional excellence with irresistible taste. A dedicated team with extensive experience in making fine biscuits and cakes supports Sohamm, which envisions a world where first-class food items are available to everyone at affordable prices. What sets the brand apart is its deep understanding of formulation and innovative use of premium ingredients, backed by decades of industry knowledge.

This unique combination enables Sohamm to create handcrafted desserts that not only delight the taste buds, but also remain accessible to a diverse audience. Sohamm Snacks embodies an unwavering commitment to quality, innovation and a vision for a world where delicious, nutritious snacks are accessible to everyone.

Rekant Betty entered the entrepreneurial arena at the age of 16, demonstrating precocious leadership and business savvy. His instrumental role in developing EaseMyTrip, along with creating its technology framework, demonstrates a deep understanding of the complexities inherent in building a business from the ground up.

Participating alongside five prominent members of the ‘Indian Angels’ programme, Bitty’s strategic investments in six ventures through the fifth episode of the show underscore his dedicated commitment to nurturing startups with the perseverance to overcome challenges and achieve success.

Claiming to be the world’s first angel investment show on OTT, ‘Indian Angels’ is produced by Digikore Studios and released on 03 November 2023. It is a groundbreaking show, transforming the startup industry and entrepreneurship ecosystem with its innovative form. In addition to the angel investors backing projects, this first-of-its-kind offering allows viewers to become investors themselves.

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