Kalish has since received funding from other sources. Shortly after filming the episode, she entered a major slam, attracting the interest of Bimbo Bakeries USA, owner of bakery brands such as Sara Lee, Thomas, and Entenmann’s. The company made a minority investment in Rule Breaker Snacks, which Kalish believes was the first investment by their venture group in the US. The company also raised $171,000 on crowdfunding platform Republic.com.
“I’ve got a lot of other angels, and I’ll be raising money again soon,” Kalish says. “Slowly but surely, I was able to pay off my personal debt, but not all of it.” According to one industry publication, Rule Breaker Snacks generated $1.3 million in sales the year Shark Tank aired, compared to sales of $444,000 in 2020. Kalish says her company met its sales goal of $2.2 million in 2022.